🤫 4 Secrets to Writing Great LinkedIn Hooks

Hello Digital CreAItive,

Happy Sunday and Happy Father’s Day to all the dads out there!

This week, we're diving into one of the most crucial elements of your LinkedIn posts:

The Hook

As always, my goal is to provide you with actionable insights to help you improve your LinkedIn content.

But before we start here’s a little icebreaker:

Here’s the harsh truth.  

You get  2 lines to capture your audience's attention.

That’s it. 

Okay 3 if you don’t use a space…

But you should leave a linebreak!

Your hook is your first and best chance to engage your readers. 

If you have a bad hook, it’s unlikely your content will see engagement.

The idea is to create a hook that is a “scroll stopper.” 

Here's how you can create hooks that draw people in:

1. Start with a Question

Questions are a great way to grab someone's attention.

They immediately get your audience thinking.

Try starting your post with one of these hooks:

→ “Want to...?”
→ “Have you ever...?”
→ “What if you could...?”
→ “Did you know that...?”

Here’s an example from one of my posts:

These types of questions generate curiosity and engagement.

Another effective approach is to ask something directly relevant to their interests or pain points.

Questions drive engagement through curiosity which makes your audience more likely to interact with your post.

2. Use a Surprising Fact

Throwing out some unexpected statistics or facts can be another very effective hook.

For instance:

- “Only 10% of startups make it past the first year. Here’s why:”

- “75% of professionals believe personal branding influences career success.”

- “A staggering 90% of consumers say authenticity is key when deciding which brands they support.”

Or my personal favorite one that I wrote:

Everybody wants to be the best naturally they are going to want to read more.

This method not only captures attention but also establishes your credibility by backing it up with numbers.

 3. Tell a Story

Everybody loves a good story.

The best part is each one of us has a story to tell.

When I first started writing I thought, “Nobody cares about my stories.”

But the numbers have shown me otherwise.

My personal posts tend to perform similarly to my other content.

People WANT to get to know you!

Share your personal experiences!

Plus it also offers a break from your normal content.

Here’s another example:

If done right, you can take your readers on a ride and use emotions to make your stories more relatable.

This usually makes your audience more likely to read through to the end.

4. BONUS: Using Visuals

Images are another great way to hook your audience.

Using images can increase your visibility by up to 20%!

Consider them you’re secondary hook.

I personally like to use well-known characters that everybody recognizes.

I do my best to match the character with the topic in some way.

Here are some examples of images I use for my covers.

I do this for 3 reasons:

Next time you’re considering making a post, use a visual and try and relate it to your topic!

Wrap Up 🏁

If you take anything away from today’s newsletter, I hope it’s that your hook is the most important part of your post!

By using these different hook methods, you can significantly enhance your LinkedIn content, making it more engaging and visually appealing.

As always, if you have any questions or want additional help:

Reply to this email or schedule a call with me whenever you’re ready to take your brand and content to the next level!

Thanks for reading!
I look forward to seeing you back here next Sunday!

Have a great rest of your weekend!

Justin | LinkedIn Coach